Grassroots fundraising and voter outreach through social media video advertising.
Most advertising agencies, and especially those in the political world, emphasize targeting as the place to optimize for an effective campaign. After years of experience in creative strategy for ecommerce, we know that creative is king. Good content can perform magnitudes more effectively than mediocre ads, as we saw in our first attempt at translating our ecommerce know-how into political campaign fundraising.
See more ad examples and a bit of our testing philosophy on our Instagram, @mycorrhiza.digital
"Mycorrhiza Digital played a pivotal role in our upset victory for an at-large seat on the Aurora City Council. We used layered communication strategy that included an intense door-to-door and phonebanking effort accompanied by a perfectly targeted digital media campaign. Mycorrhiza brought the professional-level advice, creative multi-media design skills, and targeted social media ad buys that helped get us across the finish line. On numerous occasions voters I encountered at the doors recognized me from our social media presence."
- John Laesch, Aurora Alderman-At-Large
Proven results for:
Ysabel Jurado for LA City Council District 14 (ADVANCED to 2024 general election)
Jillian Burgos for LA City Council District 2 (ADVANCED to 2024 general election)
Measure HLA - Healthy Streets Los Angeles (PASSED March 2024 election)
Gay Valimont for Congress (FL-1)
Zachary Shrewsbury for U.S. Senate in West Virginia
Eric Wilson for Congress (WI-3)
John Laesch, Aurora, IL Alderman-At-Large (WINNER 2023 general election)
Jesse Zwick, Santa Monica, CA City Council (WINNER 2022 general election)
Rachel Ventura, Illinois State Senate (WINNER 2022 general election)
David Kim for Congress (CA-34) - received 49% of the general election vote in 2022
Jen Perelman for Congress (FL-25)
Angelica Dueñas for Congress (CA-29)
Maebe A. Girl for Congress (CA-30)
Pervez Agwan for Congress (TX-7)
Derek Marshall for Congress (CA-23)
Mia Livas Porter for State Assembly
Alan Grayson for U.S. Senate in Florida
Albert Corado for LA City Council
Bryant Odega for LA City Council
Patricia Ackerman for Congress (NV-2)
Ed Zwick (Oscar-winning director and producer) – advertised his book Hits, Flops, and Other Illusions to get on the NY Times, USA Today, and Los Angeles Times bestseller lists
and more
Please contact info@mycorrhiza.digital or read our How It Works page for more information.
More testimonials:
"Spencer and his firm provided crucial expertise, creativity, and strategic thinking in my successful run for Santa Monica City Council. In a crowded race where name recognition is often key, Spencer offered a high quality and cost-effective means of getting my name and core message across to a wide swath of voters. His thoughtful, bespoke process always took into account the unique context of my race and candidacy, ensuring our communications were tailored and effective."
- Jesse Zwick, Santa Monica City Councilmember
"Working with Spencer and Mycorrhiza has been one of the best decisions I've made for our campaign. Their work is always on time and on point!! Spencer has been able to help with so many aspects from Logos, Graphics, Video, Editing, Media Ads, Emails, Fundraising and Messaging. Mycorrhiza pays for itself and then some! Spencer is so quick to learn the message & the voice of their clients. I am so grateful for our partnership. "
- Angélica Dueñas, progressive challenger who received 43.4% and 41.5%
of the vote in successive primary runoffs for Congress in CA-29